Dither · Motion · Conversion

Hi, I’m Ravindra.
I make designs that convert.

Design engineer crafting interfaces, motion and landing pages that turn attention into action.
Selected Work

Attention is earned in pixels, converted in flows.

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θ 0.00 — DITHER/ASCII ENGINE v1

Selected work

01 — Case Studies

Three projects, three different problems — a D2C funnel taken from loss to profit with design alone, a SaaS platform I founded for Indian dental clinics, and a booking system an IIT campus uses every day.

CS/01 — THE AYURVEDA EXPERIENCE

ViewRyt — a redesign that made design's ROI undeniable

CROLanding PageSolo DesignerD2C · US Market

A D2C supplement landing page for the US market was losing money on ads. I rebuilt it with identical copy, so design was the only variable — and turned it profitable.

+0%Conversion rate1.44% → 4.65%
+0%Earnings / visitor$0.36 → $1.50
0ROAS — profitablefrom 0.32
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FX/01 — EYE · RAYMARCHED SDF
CS/02 — FOUNDER · 0 → 1

Dentomate — killing the "WhatsApp tax" for Indian dental clinics

SaaS PlatformDesign + BuildPatient Retention

A SaaS platform I founded, designed and built to end the ₹6–15k/month "WhatsApp tax" Indian dental clinics pay to message patients — and bring them back automatically.

0Clinics onboardacross India
+0%Returning patients90-day pilot data
₹0Saved / clinic / moavg. cost reduction
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FX/02 — DENTAL CAST · RAYMARCHED SDF
CS/03 — IIT GUWAHATI · ONESTOP APP

IRBS — room booking for a 7,000-student campus

Design LeadMobile UXUser ResearchShipped Live

A three-step room-booking flow I researched and designed for IIT Guwahati's OneStop app, replacing a broken legacy portal. Live for the campus since September 2023.

0Clubs onboardedNEW SAC facilities
0Students dailysince Sept 2023
0To book a roomroom · time · purpose
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FX/03 — ROOM GRID · ISO OCCUPANCY

Craft lab

02 — Interaction Studies

Small interface experiments — the details I obsess over between projects. Everything below is live: hover, press, drag, hold.

Dithered fillButton study
Magnetic pullCursor physics
Dither toggleState change
designs that convert
Glyph scrambleHero ASCII set
4.65%CVR — NLP8
Glare tilt3D card
Hold to confirmCommitment UI

About

03 — Who I Am

I sit where design meets code meets revenue. Two years in, I've shipped work across the full stack of persuasion — pixel-level interface craft, motion that guides attention, and the funnel math that tells you whether any of it worked.

Most designers stop at the mockup. I prototype in code, ship the real thing, then instrument it — because a design isn't finished when it looks right, it's finished when the number moves.

Currently open to product design and design-engineering roles with teams that care about craft and outcomes in equal measure.

Design

FigmaUX / UIInteractionDesign systems

Engineering

ReactThree.js / GLSLTailwindFramer Motion

Growth

CROA/B testingLanding pagesAnalytics
04 — Contact

Have a number that needs moving?

Email me → X / @RavindraPatap