A Direct-to-consumer — a brand that sells straight to the buyer through its own site and ads, with no retailer or marketplace in between, so the landing page is the entire storefront. supplement landing page for the US market was losing money on ads. I rebuilt it with identical copy, so design was the only variable — and turned it profitable.
ViewA SaaS platform I founded, designed and built to end the ₹6–15k/month "WhatsApp tax" Indian dental clinics pay to message patients — and bring them back automatically.
ViewA three-step room-booking flow I researched and designed for IIT Guwahati's OneStop IITG is a centralized mobile application developed by the Students' Web Committee to assist the IIT Guwahati community with daily campus life. It consolidates essential services into a single platform, offering features like academic timetables, bus and ferry schedules, room bookings and a lost-and-found portal. app, replacing a broken legacy portal. Live for the campus since September 2023.
ViewI sit where design meets code meets revenue. Two years in, I've shipped work across the full stack of persuasion — pixel-level interface craft, motion that guides attention, and the funnel math that tells you whether any of it worked.
Most designers stop at the mockup. I prototype in code, ship the real thing, then instrument it — because a design isn't finished when it looks right, it's finished when the number moves.
On the side I keep a component lab — one interface primitive a day, built to the last pixel. It's where the craft stays sharp between projects.
Currently open to product design and design-engineering roles with teams that care about craft and outcomes in equal measure.