Nothing in the type scale separates a claim from a caption — the body copy even reads larger than the subhead above it.
The heatmap puts 55% of attention on the photo and only 5% on the subhead carrying the promise.
Copy itself is very dense and technical, which needed simpler illustrations.
Stock models and synthetic imagery represented the audience age group, but didn't feel emotionally connecting.
Unnecessary drop shadows on elements, comic illustrations and a broken colour palette all needed to be fixed.
Fault 01Improper hierarchy
Fault 02Cognitive overload
Fault 03Poor targeting
Fault 04Style inconsistency